This is something I’ve been wanting to write about for a very long time, but have kept putting it off. The ultimate trigger for writing this is this article about women with children in Amazon asking for backup child care at work. Since this hits rather close home, this is a good enough trigger to…
Triangle marketing
This blog post is based more on how I have bought rather than how I have sold. The basic concept is that when you hear about a product or service from two or more independent sources, you are more likely to buy it. The threshold varies by the kind of product you are looking at.…
The missing middle in data science
Over a year back, when I had just moved to London and was job-hunting, I was getting frustrated by the fact that potential employers didn’t recognise my combination of skills of wrangling data and analysing businesses. A few saw me purely as a business guy, and most saw me purely as a data guy, trying…
Marketing
I’m in a conversation with a friend on marketing my consulting services and he gave me a most genius piece of advice You can say you do supervised learning instead of saying regressions. Last month I was at this big data conference. Everyone I met said they were into big data or analytics or some…
Missed opportunities in cross-selling
Talk to any analytics or “business intelligence” provider – be it a large commoditized outsourcing firm or a rather niche consultant – and one thing they all claim to advise their clients on is strategies for “cross sell”. However, my personal experience suggests that implementation of cross-sell strategies among retailers I encounter is extremely poor.…