For best results, use machine learning to do customer segmentation, but then get humans with domain knowledge to validate the segments There are two common ways in which people do customer segmentation. The “traditional” method is to manually define the axes through which the customers will get segmented, and then simply look through the data…
The missing middle in data science
Over a year back, when I had just moved to London and was job-hunting, I was getting frustrated by the fact that potential employers didn’t recognise my combination of skills of wrangling data and analysing businesses. A few saw me purely as a business guy, and most saw me purely as a data guy, trying…