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Karthik Shashidhar

Strategy Consulting | Analytics | Data Science | Market Design

Karthik Shashidhar

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A/B testing with large samples

November 24, 2014

Out on Numbers Rule Your World, Kaiser Fung has a nice analysis on Andrew Gelman’s analysis of the Facebook controversy (where Facebook apparently “played with people’s emotions” by manipulating their news feeds. The money quote from Fung’s piece is here: Sadly, this type of thing happens in A/B testing a lot. On a website, it…

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