This replicates some of the stuff I wrote in a recent blog post, but I put this on LinkedIn and wanted a copy here for posterity Having moved my consulting business to London earlier this year, I’ve had a problem with marketing. The basic problem is that while my network and brand is fairly strong…
Triangle marketing
This blog post is based more on how I have bought rather than how I have sold. The basic concept is that when you hear about a product or service from two or more independent sources, you are more likely to buy it. The threshold varies by the kind of product you are looking at.…