advertisement – Karthik Shashidhar

business, work access to data, advertisement, boom, business analytics, centralized data, collaboration, consulting services, conversant, cusp, data warehouse, doing business, failure, investment banks, knowing numbers, knowledge sharing, mbas, multiple times, numerical problems, point of view, statistical background

Should you have an analytics team?

In an earlier post a couple of weeks back, I had talked about the importance of business people knowing numbers and numbers people knowing business, and had put in a small advertisement for my consulting services by mentioning that I know both business and numbers and work at their cusp. In this post, I take…

business, finance, fundaes, IIM, personal, relationships acquaintance, acquaintances, advertisement, advertiser, advertisers, assets, axes, BASE, bumps, bust, cesares, commodities, counterparties, counterparty, crib, disaster, dowry, evenings, formals, funda, fundaes, fundamental concepts, government, group project, hypercubes, iimb, improvements, liquidity, louvvu, market, marketing management, marketing product, marriage, mental issue, money, otc over the counter, parents, placements, process, profession, professions, related concepts, relationship, relationships, scissors, segmentation targeting and positioning, stp, target segment, trades, work

Arranged Scissors 5 – Finding the Right Exchange

If you look at my IIMB grade card, one subject stands out. It is one of the two Cs that I have on the card, and the other was in a “dead rubber” (5th/6th term where grades didn’t matter for placements). This C was in introductory marketing management. Where the major compoenent was a group…

business, economics, entertainment, finance, fundaes, media, sport accountant, accounting, achievement, advani, advertisement, advertiser, advertisers, btw, contracts, entertainment, evenings, fidel edwards, football, guardian, handful, india, juve, liverpool, losers, many different things, many things, market, match, money, net games, neting, offerings, possibilities, puzzles, scorecard, second time, sky, sport, taj, tata, tea time, test real madrid, work

Why is Ten Sports sitting on so many rights?

I wanted to stay up last night. I wanted to stay up and watch the WI-Eng match till the very end. Waking up this morning and checking the scorecard, it seems like it was a really good match. And Fidel Edwards seems to have become a last-day-shutdown specialist. This is the second time this series…

arbit, business, fundaes, media advertisement, advertiser, advertisers, copyrights, eyeball, hue and cry, latter model, new paradigm, thirty seconds, tv channels, two kinds, virtual money, watching tv

A new paradigm for selling advertising slots

January 14, 2009

There are fundamentally two kinds of videos – videos for which willing to pay to see, and videos which you are paid to see. It is intuitive that advertisements fall in the latter model – for watching an advertisement, you are being “paid” a certain sum of virtual money which gets encashed when you watch…