media – Karthik Shashidhar

business, entertainment, media bold step, decent movie, dth, evening movie, home television, kannada, lumiere, mgm, neighbour, once upon a time in the west, sports channels, subscription fee, subscription fees, sunday evening, surfeit, tata sky, tcm, telugu, upgradation, warner brothers

MGM Channel

September 6, 2010

Yesterday I upgraded my Tata Sky package to Annual Mega Pack (with the would-be-ladywife wanting all Kannada and Telugu channels, and all movie channles; and with me wanting all sports channels this was most economical). And got service to this channel called MGM which was earlier part of an add-on package I wasn’t sure I…

business, fundaes, media ajay shah, alternate channels, alternate sources, amount of money, articles on china, asset management companies, broadsheet, broadsheets, brokerages, business sense, chinese government, financial institutions, insurance companies, mainstream media, neutrality, newsprint, opinion pieces, rea, shenoy, yahoo sidebar

The Importance of Online News

May 27, 2010

Reading Deepak Shenoy’s excellent article on insurance this afternoon the first thing I wondered was about why I had never read anything like it before. It was so intuitive and insightful, and so obvious, yet I didn’t recall reading anything like it elsewhere in the “mainstream media” (quotes because that implicitly implies Yahoo! is not…

bangalore, business, fundaes, general, media, politics advent, audience, deccan herald, election results, funda, generality, geographical area, karnataka assembly elections, new channels, new indian express, niches, polls, popularity of the internet, studs

The other side of the long tail

April 6, 2010

There are several people who talk about how the advent and the popularity of the internet has resulted in markets in many a long tail. Without loss of generality, let us just take the market for writing here. Several niches which were earlier not served since there wasn’t enough of a dedicated audience in a…

business, entertainment, fundaes, general, media, randomness advertisements, advertiser, bad idea, commercial break, crap, cricket, cup of tea, exact length, fag, modi, slots, soap, tata sky, tv channel, two minutes

Randomizing advertisements

April 20, 2009

This 7.5 minute break in the middle of an IPL innings is a bad idea. The biggest problem is that everyone knows the exact length of the break, and can use it to do stuff – like cook, or clean, or crap, or fag, or maybe watch the Everton-Man U shootout. 7.5 minutes is a…

business, economics, entertainment, finance, fundaes, media, sport accountant, accounting, achievement, advani, advertisement, advertiser, advertisers, btw, contracts, entertainment, evenings, fidel edwards, football, guardian, handful, india, juve, liverpool, losers, many different things, many things, market, match, money, net games, neting, offerings, possibilities, puzzles, scorecard, second time, sky, sport, taj, tata, tea time, test real madrid, work

Why is Ten Sports sitting on so many rights?

March 11, 2009

I wanted to stay up last night. I wanted to stay up and watch the WI-Eng match till the very end. Waking up this morning and checking the scorecard, it seems like it was a really good match. And Fidel Edwards seems to have become a last-day-shutdown specialist. This is the second time this series…

arbit, business, fundaes, media advertisement, advertiser, advertisers, copyrights, eyeball, hue and cry, latter model, new paradigm, thirty seconds, tv channels, two kinds, virtual money, watching tv

A new paradigm for selling advertising slots

January 14, 2009

There are fundamentally two kinds of videos – videos for which willing to pay to see, and videos which you are paid to see. It is intuitive that advertisements fall in the latter model – for watching an advertisement, you are being “paid” a certain sum of virtual money which gets encashed when you watch…

arbit, business, food, media, personal 10th standard, 1996, 9th standard, bet, blade, high school, pepsi, pepsi cup, perk, pursuits, rakhi, school, world cup

Of Pepsi and Perk

December 1, 2008

Can be best described by looking at the “objects” that defined our bets at different points in time. Most of those phases seem to have faded away, but I clearly remember two of them – the Pepsi phase and the Perk phase. The Pepsi era started with their “nothing official about it” campaign during the…