advertiser – Karthik Shashidhar

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Bangalore Book Festival

November 15, 2009

So today I made my way to Gayatri Vihar in the Palace Grounds to visit the Bangalore Book Festival, on its last day. It was interesting, though a bit crowded (what would you expect on the last day of an exhibition? and that too, when it’s a Sunday?). I didn’t buy much (just picked up…

business, entertainment, fundaes, general, media, randomness advertisements, advertiser, bad idea, commercial break, crap, cricket, cup of tea, exact length, fag, modi, slots, soap, tata sky, tv channel, two minutes

Randomizing advertisements

This 7.5 minute break in the middle of an IPL innings is a bad idea. The biggest problem is that everyone knows the exact length of the break, and can use it to do stuff – like cook, or clean, or crap, or fag, or maybe watch the Everton-Man U shootout. 7.5 minutes is a…

business, finance, fundaes, IIM, personal, relationships acquaintance, acquaintances, advertisement, advertiser, advertisers, assets, axes, BASE, bumps, bust, cesares, commodities, counterparties, counterparty, crib, disaster, dowry, evenings, formals, funda, fundaes, fundamental concepts, government, group project, hypercubes, iimb, improvements, liquidity, louvvu, market, marketing management, marketing product, marriage, mental issue, money, otc over the counter, parents, placements, process, profession, professions, related concepts, relationship, relationships, scissors, segmentation targeting and positioning, stp, target segment, trades, work

Arranged Scissors 5 – Finding the Right Exchange

If you look at my IIMB grade card, one subject stands out. It is one of the two Cs that I have on the card, and the other was in a “dead rubber” (5th/6th term where grades didn’t matter for placements). This C was in introductory marketing management. Where the major compoenent was a group…

business, economics, entertainment, finance, fundaes, media, sport accountant, accounting, achievement, advani, advertisement, advertiser, advertisers, btw, contracts, entertainment, evenings, fidel edwards, football, guardian, handful, india, juve, liverpool, losers, many different things, many things, market, match, money, net games, neting, offerings, possibilities, puzzles, scorecard, second time, sky, sport, taj, tata, tea time, test real madrid, work

Why is Ten Sports sitting on so many rights?

I wanted to stay up last night. I wanted to stay up and watch the WI-Eng match till the very end. Waking up this morning and checking the scorecard, it seems like it was a really good match. And Fidel Edwards seems to have become a last-day-shutdown specialist. This is the second time this series…

arbit, business, fundaes, media advertisement, advertiser, advertisers, copyrights, eyeball, hue and cry, latter model, new paradigm, thirty seconds, tv channels, two kinds, virtual money, watching tv

A new paradigm for selling advertising slots

January 14, 2009

There are fundamentally two kinds of videos – videos for which willing to pay to see, and videos which you are paid to see. It is intuitive that advertisements fall in the latter model – for watching an advertisement, you are being “paid” a certain sum of virtual money which gets encashed when you watch…