Standard deviation is over

I first learnt about the concept of Standard Deviation sometime in 1999, when we were being taught introductory statistics in class 12. It was classified under the topic of “measures of dispersion”, and after having learnt the concepts of “mean deviation from median” (and learning that “mean deviation from mean” is identically zero) and “mean…

Black Box Models

A few years ago, Felix Salmon wrote this article in Wired called “The Formula That Killed Wall Street“. It was about a formula called “Gaussian Copula”, which was a formula for estimating the joint probability of a set of events happening, if you knew the individual probabilities. It was a mathematical breakthrough. Unfortunately, it fell…

Missed opportunities in cross-selling

Talk to any analytics or “business intelligence” provider – be it a large commoditized outsourcing firm or a rather niche consultant – and one thing they all claim to advise their clients on is strategies for “cross sell”. However, my personal experience suggests that implementation of cross-sell strategies among retailers I encounter is extremely poor.…

Should you have an analytics team?

In an earlier post a couple of weeks back, I had talked about the importance of business people knowing numbers and numbers people knowing business, and had put in a small advertisement for my consulting services by mentioning that I know both business and numbers and work at their cusp. In this post, I take…

Duckworth Lewis and Sprinting a Marathon

How would you like it if you were running a marathon and someone were to set you targets for every 100 meters? “Run the first 100m in 25 seconds. The second in 24 seconds” and so on? It is very likely that you would hate the idea. You would argue that the idea of the…