The Ramayana and the Mahabharata principles

An army of monkeys can’t win you a complex war like the Mahabharata. For that you need a clever charioteer. A business development meeting didn’t go well. The potential client indicated his preference for a different kind of organisation to solve his problem. I was about to say “why would you go for an army of…

Missed opportunities in cross-selling

Talk to any analytics or “business intelligence” provider – be it a large commoditized outsourcing firm or a rather niche consultant – and one thing they all claim to advise their clients on is strategies for “cross sell”. However, my personal experience suggests that implementation of cross-sell strategies among retailers I encounter is extremely poor.…